Case study · Klusbedrijf MSZ

57× more Googleimpressions in five weeks.

Klusbedrijf MSZ is a family-run 24/7 plumbing and handyman company in Almere, in the Netherlands. We replaced its old WordPress site with a fast custom build, ran the Peak Engine over every page and fixed its Google profile.

Client
Klusbedrijf MSZ
Location
Almere, Netherlands
Trade
Plumbing & handyman, 24/7
Services
Website, Local SEO, Google profile
Klusbedrijf MSZ website
57×weekly Google impressions in the Netherlands, first week vs. fifth week
10.6KGoogle impressions in the Netherlands in 28 days
65clicks from Google in the Netherlands in 28 days
210pages in Dutch and English
The challenge

Emergency plumbing is won in seconds. The old site was slow on phones, squeezed dozens of jobs and towns onto a handful of pages, and the Google profile was listed under the wrong main category.

What we did
  • A custom site that loads fast on any phone, with every image in WebP
  • 210 pages: every service and every town in the region, in Dutch and English
  • Structured data on every page: services, prices, opening hours and 32 towns served
  • Google Business Profile audited and its main category corrected to Plumber
  • Click-to-call and WhatsApp on every screen
The results

Weekly Google impressions in the Netherlands

Weekly Google impressions in the Netherlands
  1. 87
    29 Sep
  2. 139
    6 Oct
  3. 945
    13 Oct
  4. 2,566
    20 Oct
  5. 4,939
    27 Oct

Google Search Console, searches in the Netherlands. Weekly impressions: weeks starting 29 Sep to 27 Oct 2026. 28-day totals: 8 Oct to 4 Nov 2026.

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